Tuesday, July 27, 2010

From Within: An Insider's View of the Noy-Mar Campaign after the Inaugural

As we grew closer to election day May 10, 2010 the campaign became feverish. It was tainted with malicious texts messages taunting NoyNoy and even my boss Maria V. Montelibano. We addressed these issues about Noy's psychiatric health, drug abuse, affinity for guns, and their favorite issue of the Hacienda Luisita.

Back to January 2010. I want to clear the air about MARIA AND MAR. From the very beginning Maria never asked me who was my candidate for VP? It was understood that if you volunteer for Noy, you were for Mar.I am not going to be an apologist for Maria, but I will tell the truth as I saw it from inside the headquarters of the People's Campaign in Parc House. Let me start off by saying that when I told Maria I was for Mar, she didn't say anything, nor did she make me feel I was on the wrong side. Alvin Gonda made most of the campaign designs from letterheads, logos, posters, tumblers, to souvenir pins, T-shirts, and other paraphernalia. I even received letters, poems, songs and jingles from volunteers for the Noy-Mar tandem. I personally even made sure that Alvin, our graphic designer , would highlight the name "Roxas" so that it would be clearly seen against the yellow stickers. All these I can prove and attest to because I have evidence and all the volunteers know this for a fact.

Our official slogan was NOYMAR. That was what Noynoy wanted and we all followed, including Maria.
There was no Binay amongst us. The Yellow Volunteers, the Senate staff of Noynoy, the Noynoy for President Movement (NAPM) and the Yellow Force and the Liberal Party co-existed harmoniously, under one roof, dancing to the same tune.

Tita Cory's original camera crew from Radio TV Malacanang were covering all the sorties of NoyMar. I would watch all the raw footages being played day in and day out in all the televisions scattered all over the headquarters, and all I saw was Noy-Mar.

Shortly after that much talked-about debate with Loren Legarda, wherein Mar's lead became more pronounced, I saw Mar go to Parc House every morning between 8-9am for a week to preside over strategic meetings with Dinky Soliman at his side. One morning I spoke to him in the privacy of the men's room and urged him to help Noy because his ratings were sliding, and he replied "aakalain mo ba nung grade school na aabot tayo sa ganitong situwasyon?, kaya nga ako nandirito araw araw kasi tinutulungan ko si Noy."

I cannot forget that morning with Mar.Well that was between me and Mr. Roxas.I considered him as an old friend, and I voted for him. That is why I  was so hurt when I was being accused of betraying Mar after the elections. First it was directed at Maria, then at me.

Back to Maria, first of all Maria had all the right to vote for anyone she wanted to because she was not a member of the Liberal Party. She teased me one day about wearing the navy blue Liberal Party shirt which I bought (yup, I bought all those darn campaign t-shirts and about 14 watches to give away, and I don't even have one to keep for myself).I didn't realize it represented more to others than my simple affinity for all things blue, for Ateneo. When we prepared for rallies at the Quezon Memorial, Plaza Miranda, Araneta Coliseum, Benigno Aquino stadium and the biggest street rally of them all, The one we called "Araw na Dilaw" on May 2, 2010 at the White Plains Avenue. Maria was in her command post as usual, with her technical staff. It was all planned by Noy's batchmates, with Maria for Noynoy and Mar. Not Noynoy only nor Mar only, but for Noy-Mar. They were a tandem, a dream team for most of us who foresaw that Noy will not be able to effect all his reforms in six years. We saw it in Mar to support Noy and continue our shared advocacies to end corruption and poverty after 2016.

Post Elections

The election outcome between Mar and Binay was a shock. I was with a friend who owned a call center and was monitoring the returns with my daughter through the night. What was more shocking was the finger pointing that ensued after. I was accustomed to the daily malicious text messages directed at Noy, but not at me. I was just a mere speck in this whole zarzuela. We all gathered together at headquarters and we exchanged thoughts and gave our own assessments. Nobody could figure out what happened to Mar. But we kept our spirits up and hoped for the best until the Joint House proclamations.

Sooner than I could think, it was all over. Now, I was tasked to man and dismantle the headquarters which I helped set-up. I had to sift through files of paper, and delete everything in the computers. Remove all the posters. Return the copiers, tables, chairs, air-conditioners, to our administrative officer who was doing all the inventory. I recalled the laptops we lent to some volunteers. The editing team, and the media team were moved to the headquarters of the Pinoy Lawyers in Samar St., behind GMA7.

I was literally alone with one security guard and a couple of volunteers. The building which was once humming and bustling with activity was dead as a winter night. The activity had moved to Samar mansion.
The mansion owned by Mr. Acuzar of the New San Jose Builders, had a huge marble kitchen. The bountiful meals were prepared by a hard-working staff. There was a swimming pool and a view of the MRT.

Meanwhile, the Yellow ladies headed by Margie Juico were still holding a small office at Parc House and they invited me to join them to Mar's birthday party on May 13, 2010. Mind you this was after the election and the Balay Ni Mar headquarters within the Araneta compound was expectedly somber. It was filled to capacity with all kinds of supporters, but we were all there to greet Mar on his 53rd birthday. I shook his hands but his eyes were tired. It was a sad day for me as well. That day, the yellow and the blue was a stark contrast.


The Inauguration

I was part of the Inaugural Team. They say that it would be the hardest part, "the socials" and the logistical nightmare involved. The cameras of the media was constantly at our back and I enjoyed being elusive without hampering my work. I told my assistants never to look nor wave at the cameras. I never gave interviews from prying media people who hounded me for the list of the invitees or the layout of the VIP seating arrangements. I just pointed them to the PSG. We had the Presidential Security Guards, the Department of Foreign Affairs/Protocol, the Senate, the National Historical Commission, the DPWH, and the PNP, There were about 1,700 media outfits wanting, not vying for accreditation. Through all of these meetings in the Samar Mansion to the Quirino Grandstand, Maria and Jing Magsaysay patiently answered the same questions over and over again. Some were inane, idiotic and irritating, I would have just walked out on them. In retrospect, I believe running away from media is the prerogative of someone like me, who is not in public office. And yet, I was hounded by phone calls and interviews by mere association to Maria.

In one meeting, Maria introduced her son Joey, "So that you may all know, this is the infamous "Joey" who campaigned for Binay."  I approached him and told him that I had gone to their old house in Valle Verde when  they were still living there.Then we did the math and figured that he was just a toddler then. One evening, I was holed in one of the VIP rooms under the Quirino grandstand with Boy Montelibano, Sonny Coloma and another Ateneo volunteer friend Ward Luarca. I cajoled  Boy to tell me his side of the story about Binay. Boy never hid the fact that he was for Binay. Most of us had to learn to accept Binay by this time. We had to deal with his emissaries. Three days before the inaugurals, we needed to know certain things like who did the Vice President want to hold the Bible. Joey Montelibano called the Binay Camp and after a few minutes, we were told the VP-elect wanted his wife, Dra. Binay.

Back to Boy's story, I asked him if he expected Binay would win because I certainly have not met anyone who  predicted that outcome. I spent countless days and nights grappling with this missing part of a puzzle that continued to hound me. Boy took a moment and uttered, "No one...I think only Binay predicted that outcome."

Friday, April 2, 2010

The Noy-Mar Campaign

Since October 2009, I have been volunteering and gearing for the May 10, 2010 automated elections. When Mar decided to give in to the "clamor of the majority", he invited us to Balay ni Mar at the Araneta complex and announced that we should now support Noynoy Aquino. And so I did.

Around January the Lilles family offered their building at 227 Edsa Ave., PARC HOUSE as headquarters of the Liberal Party.  PARC HOUSE  was built in 1980 by Architect Remigio "Memeng" Lilles. The Aquinos and the Lilles families go way back. Architect Lilles built the Aquino house in Times Street. Cindy the eldest child was my batchmate and part of the first batch of women when Ateneo decided to go co-ed in 1973-74. Robert, the eldest son is Mar's batchmate, while the younger Tony and my brother Chito Cruz and sister-in-law Vivian Nepomuceno were Noynoy's batchmates at the Ateneo.Tita Lita Lilles is still very active in the family business and the campaign.

On my daughter's 13th birthday Jan. 16, 2010, I got an email saying that Maria V. Montelibano has accepted the position as head of the communications dept. now referred to as the media bureau. Since I've worked with Maria during the Aquino administration from 1986-1991, ( I was based at the New York Consulate General as Marketing Director of the Department of Tourism), I rushed to the Parc House and volunteered.

On Jan 18, we started in a small room at the second floor of  Parc House with nothing but our cellphones.
Then the equipments came in like manna from heaven, LCD TV's, computers, fax machines,copiers, laptops,digital video cameras for the sorties, then we set up a fully equipped editing room under the helm of Abe Cordero where we could broadcast live to the noynoy.ph  website and provide video contents to other TV and radio networks. We produced DVDs of Noynoy and Mar's campaign ads, jingles, and videos of their various sorties and sent them  to all our supporters around the Philippines. These DVDs were then replicated at their own expense and it spread like wildfire.

We have a media bureau composed of various writers, and a monitoring room for radio, TV, and print, including tabloids headed by Atty. Abigail Valte..They monitored all news and issues that mentioned Noynoy and Mar 24/7. A group called New Media, headed by Enteng Romano would email blast to all concerned. Issues were either addressed or marked for promotion by a Joint Issues Group..

Tita "M" as Maria Vargas Montelibano is often dearly referred to by most volunteers, told me that my position would be "taong bahay". I was tasked to make sure everyone who enters our office is attended to and enlisted if they want to be a volunteer. We were fortunate to have supporters like Ward Luarca, Men Sta. Ana, Enteng Villarama, Chris Tio, Alma Tuason, Jerry Esquivel, Gene Manalastas and Leo Mangubat. We held meetings with Noynoy's batchmates like Atty. Galand who acted as legal adviser and "hawi-boys" during sorties. Some are writers, pundits, and even goffers serving coffee and water. We brought our own food and shared it with everyone.

Tita Cory's original cameramen were also back in full force. Tita M held countless meetings with media, as well as new media for email and text blasts to supporters and fans of Noy and Mar. We regularly held mass and prayed the rosary. I was even fortunate to have been blessed by the famous healing priest Fr. Suarez. We held photo exhibits at the SM Malls for tita Cory, of never been seen photos (with Mother Teresa, Jimmy Carter, Pope Paul), memorabilia, private notes through the courtesy of the Aquino family, and friends like Dr. Alex Ayco and Margie Juico.

On Feb. 25, the anniversary of the first people power, we held an event in Araneta Coliseum for 80,000 supporters, provided food, t-shirts and water through the initiative and prayers of  Jan Co Chua and Merlee Jimenez and countless unknown donors who did not even want to be acknowledged. We do sorties and fun-runs (marathons) while giving out yellow wrist ballers and stickers to bystanders all over Luzon, Visayas and Mindanao.

On March 31, 2010 Gibo resigned as chairman of Lakas Kampi CMD, so did Dominguez and my dear friend and New York roommate Francis Manglapus. Now, we are faced with the daunting Villar-Gloria money and machinery as more and more Lakas Kampi members continue to defect to the Nacionalista Party because they are afraid of an Aquino-Roxas dispensation.

But we are not afraid nor intimidated. The Filipino people, especially the 91% of the voting populace will no longer tolerate and endure their lust for power and corruption. "kung walang corruption, walang mahirap" "Without corruption, there would be no poverty". We will let them pay for their errant, desperate and shameless attempts to circumvent the Philippine Constitution. If there are defections to the Nacionalista Party, there will be new alliances forged with the Liberal party too. 

Incidentally,  Atty. Loida Nicolas Lewis,  the low-key Filipina tycoon and probably the richest Filipino living in the United States, chairman and CEO of TLC Beatrice International Holdings Inc., a $2 billion corporation of 64 companies based in 31 countries, along with other Fil-Am volunteers had successfully brought our "no elections" concerns to the attention of the Obama government and they are sending a team to monitor the May 10 elections.

The whole world will be watching. So those corrupt government officials and unscrupulous politicians who have houses in California, town houses in New York, and even horse farms in Virginia should really think twice.

We will continue to fight. Tuloy ang laban!

Wednesday, December 13, 2006

JDV - Bereft of Shame

This was Renato Constantino Jr.'s words to House Speaker Joe de Venecia, during the water-throwing-incident of Inquirer's Vic Agustin. What a lively, colorful, passionate country this is. Look at our congressmen's sheer arrogance, in their self-serving and clandestine attempt to brazenly debase the constitution like thieves stealing in the still of the night.I saw these shenanigans on TV, at night, when no one is looking, showed them on TV saying "shut up!, its our call.

Grateful expressions should be in order, to the opposition. Those fearless young turks, Escudero, Cayetano, Guingona, Villanueva, Remulla, including Golez, not so young, but he's my man, who so bravely stood up against those fat, bloated, hulking brutes, we mistakenly refer to as our public servants. Kudos too to Ricky Carandang of ABS-CBN, who stood as our vanguard till the wee hours of the morning, and kept those con-ass peddlers in the limelight of ANC.

Araullo,Pitchay, Nograles, Villafuerte and cohorts are disgusting in their blatant disregard of the constitution. You better hide under your Mama's skirt, or GMA's skirt, or Tabako's pants. The gall to even challenge their own constituents, "if you don't like what we're doing, then don't vote for us." They thought they could extend their tenure before the May polls. Now eat your words...because you are not invited to the rally on Sunday, and we will make sure your Christmas will be bleak. You might as well join Joc Joc.